IKEA

Conversion Rate Optimization (CRO)

Looking to improve their online sales conversion rates, IKEA partnered with DevWork.cc. Our team implemented a robust Conversion Rate Optimization (CRO) strategy, resulting in significant improvements in website user experience and sales performance.

About IKEA

 

IKEA is a global leader in affordable, stylish furniture, with more than 400 stores across over 50 countries. Known for its practical, innovative designs, IKEA has become a household name in home furnishings and décor.

The challenge

IKEA sought to optimize their website and improve the conversion rates of their online store. While the company had a strong digital presence, they wanted to enhance the user experience and streamline the checkout process to convert more visitors into paying customers.

 

Services Used:
STRENGTH IN NUMBERS

Business impact

By working with DevWork.cc, IKEA achieved a 40% increase in conversion rates and saw improvements in user experience and site speed, leading to increased online sales and customer satisfaction.

198%

increase in organic search traffic

20%

improvement in search engine rankings

160%

growth in customer engagement

Esteemed digital marketing solutions

IKEA expressed their satisfaction with our partnership, saying,
DevWork.cc has played a crucial role in improving our website’s performance. Their CRO expertise has delivered exceptional results, and our online sales have never been stronger.”

“DevWork.cchas become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with DevWork.cc, we can accomplish so much more.”

For IKEA, we put together a robust digital strategy that includes:

+40 %

increase in conversion rates

25 %

decrease in cart abandonment

20 %

improvement in user engagement

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